It all started with a simple tea bag.
Over a cuppa masala chai in the hot summer Delhi heat, two ‘tea-totaller’ friends concocted & brewed the Masala Tee concept:
An uber cool tee-shirt concept brewed, frothed, spiced, sweetened & sparkled in India for the world. A delicious tee bag that will provide a cool & comfy respite from the summer heat, made only with the finest ingredients.
Perfect to the Tee.
The two friends officially set up their tee company calling themselves Tee Wallah etc. (Read: in India, the suffix -wala (or -wallah), indicates a person involved in some kind of activity; for example auto-wallah, a taxi driver and chai-wallah, a boy or young man who serves tea.)
And the Masala Tee Wallahs started to set about concocting their Masala Tee potion:
First, lay out the soft & comfy 100% ‘green’ organic cotton. Then blend with delicious face prints named Divya, Pia, Sapna, Sitara & Maya. Add in 3 delightful colors & flavors: Pepper Masala (grey), Mustard Masala, Spicy Masala (fushia). Encrust the tees with sparkling Swarovski stones. Serve with a special jeweled gift for customers : a pair of earrings.
All the finest ingredients above are then added into a cool Masala Tee bag.
And voila.
You have the cool, sparkling & spicy Masala Tee. Wear it piping hot or uber cool.
Pass the Masala Tee around. Masala Tee is for Humani-tee. A certain percentage of sales proceeds will go to selected humanitarian organisations in India.
Cool, Sparkling & All Spiced Up
THE MAKING OF MASALA TEE
MASALA TEE’S FIRST LAUNCH
See the Masala Tee Collection @ http://ebook.masalateecollection.com
Flux RSS
May 24th, 2009 at 2:35 am
Concoct your comments to us. We’d be deligh-teed to hear from you!
November 2nd, 2009 at 9:07 pm
[...] the feminine beauty of their homeland, the Tee Wallahs (Sheikha Mattar-Jacob and Noelline Besson) founded the company less than a year ago while chatting over (what else) a cup of tea. They design the Masala Tees with [...]
November 7th, 2009 at 8:14 am
Manny cuppas of thanks for this fab review! Feminist Review gives the skinny on our new Style Accessory- the Masala Tee Skinny Scarves. Sweet!
March 9th, 2010 at 6:59 am
Hey i really like organic way of work…..i dream of starting sumthing on similar eco friendly grounds….
March 10th, 2010 at 1:58 am
yes, go green. we like!